Executive Summary: How automated lead nurturing via WhatsApp increases conversion rates by 400% compared to email.

Email open rates hover around 20%. WhatsApp open rates exceed 90%. If your sales team isn't automating their WhatsApp outreach, they are leaving money on the table. ### The Drip Campaign Model In platforms like WhatsMeet, we built automated sequences: 1. **Day 1:** Welcome message + Interactive 'Reply' button. 2. **Day 3:** Case study PDF attachment. 3. **Day 7:** Call-to-action link to book a meeting. ### Interactive Messages Instead of plain text, use WhatsApp's interactive buttons. It forces a micro-commitment from the user. When a user clicks 'Yes, I am interested', a webhook fires, instantly updating the lead's status in the CRM and assigning them to a live sales agent.